BRUCE M McKINNON

DELIVERING CLARITY

GROW YOUR BRAND FASTER BY KNOWING EXACTLY WHAT YOU STAND FOR

 

 

RESOURCE CENTRE

Content, videos, ‘how to’ frameworks and articles on the role and value of brand strategy

EXPERIENCE

TESTIMONIALS

Bruce is an exceptional strategist,  a personable leader with a great sense of humour,

as I reflect on my own career in branding, he emerges as a valued mentor. 

Annette Von Koskull Head of Customer Development 

Bruce has that rare ability to be able to distill complex words and thoughts into a clear and

focussed brand with the accompanying powerful messaging

Andrew Buchanan Global Sales Director  

Your time with us was a turning point for CAI and I often think of your interactions with us as affirming and liberating.

You got us, who were are, what we’re trying to do and you were the first “stranger” to ever do that. Your presentation was a very special moment for me

Barbara Cicatelli, CEO and Founder 

Bruce was able to take what is at the heart of our organization and develop a brand strategy

that has become an incredibly powerful tool for us all

Sarah Acer, Director of Communications 

WHAT'S YOUR POINT?

Every brand needs a point, a sharp definition of its purpose that will stick in people’s minds. 

 

It stands to reason that a company that is aligned behind a shared point will have a better chance of success than one that isn’t.

 

However, this means making a choice about what that one point is, and making that choice can be can fiendishly hard to do. 

 

A Brand Strategy can do this. This book introduces the Brand Arrow, an easy to follow process to enable every reader to write their own brand strategy.

 

Each Brand Arrow contains the vision, proposition, values, key messages and customer profiles that will ensure your brand’s logo, website, social media, brochures and sales pitches find their target.

 

Points are good because they stick into things. Brand Arrow helps you find yours.

 

CLICK HERE TO DOWNLOAD YOUR FREE BRAND ARROW CHART

(Every reader of 'What’s Your Point?’ can download a copy of the Brand Arrow Workshop chart by using the ISBN code found on the second page of the book as the password.)

(PLEASE ENTER THE NUMBER ONLY WITHOUT HYPHENS)

 
 

LET'S KEEP IN TOUCH

To receive discounts on workshops and consulting, exclusive access to pre-publication excepts from Bruce's forthcoming book, and access to key Brand Strategy tools from his Mission Brand consultancy, fill in your details and consent here.

Phone Number: 00 44 (0) 7782 326030    /     Email: bruce@missionbrand.co.uk