BRAND ARROW ONLINE

Use Brand Arrow Online to create new content for your web site, develop key messages, define your company values, launch a new product or redefine your business offer.

BRAND ARROW ONLINE WILL DELIVER:

THE BEST HEADLINE

FOR YOUR WEBSITE HOMEPAGE

5 KEY MESSAGES

THAT CAN BE USED ACROSS ALL MEDIA

BENEFITS & FEATURES

THAT ARE RELEVANT TO YOUR CUSTOMER

A COMPELLING SLOGAN

THAT CAN BE FEATURED ACROSS ALL CHANNELS

A SET OF 6 BRAND VALUES

THAT GUIDE THE DEVELOPMENT OF NEW MATERIALS

TARGET AUDIENCE

DEFINED AS YOUR PRIMARY & SECONDARY TARGETS

YOUR BUSINESS OFFER

DEFINED IN LESS THAN 100 WORDS

Brand Arrow Online, developed for sole traders and small businesses,  is a proven and  easy to follow online solution that will equip you in the development of your own brand strategy.

"Being able to get Bruce’s in-person sage guidance online while we went through the book and exercises was invaluable.  And the added flexibility of being online meant we could get diaries together much quicker and do shorter, more focused sessions. Highly Recommend!"

Dr. Andrea & Jon Taylor-Cummings, Founders, Soulmates Academy

BRAND ARROW ONLINE SOLUTION INCLUDES:

THE AWARD WINNING BOOK 'WHAT'S YOUR POINT?"

(HARD OR E COPY)

THE PROPRIETARY BRAND ARROW WALL CHART

4 X 1 HOUR VIDEO SESSIONS WITH AUTHOR AND BRAND STRATEGIST BRUCE M McKINNON

"Despite not meeting face-to-face, Bruce was excellent at guiding us through a process that was very engaging, enlightening and rewarding, and we are delighted with the result."

Hannah Clark Farmers Voice Radio Development Manager

Brand Arrow Online is based on Bruce M Mckinnon’s award winning  book

‘What’s Your Point?’

Every brand needs a point, a sharp definition of its purpose that will stick in people’s minds and this means making a choice about what that one point is. Making that choice can be can fiendishly hard to do. 

 

Written in non-technical language the book draws on his first-hand experience of working with over 60 clients on brand strategy projects as well as business theory, real life case studies and practical guidance. Each chapter ends with two questions that once answered will equip the reader to complete the Brand Arrow chart. 

KEY DELIVERABLES

You may be considering using this time to create new content for your web site, or to define a set of key messages that reflect the benefits of your offer, perhaps you are thinking of starting a new business or launching a new product.

If you are planning on a change, then a brand strategy is an excellent framework to help you make the right choices - choices that will ensure you are relevant to your audience and different from the competition. The following deliverables will give you all you need to make sure your brand really does have a point.

VISION
POSITIONING
PROPOSITION
VALUES
AUDIENCE
ELEVATOR PITCH
KEY MESSAGING

PROCESS

Over a period of 2 weeks the following steps will be completed:

6

4

2

1

5

3

Read the book, review the questions

Video call to scope the process

Complete a first draft of Brand Arrow

Video call to review first draft and agree next steps

Video call to review second draft and agree next steps

Video call to review final draft of the brand strategy

"Bruce helped me to articulate the key messages of my brand in a credible, compelling and crystal-clear way. I found it easy (and even enjoyable)  to follow his tried-and-tested 'Brand Arrow' process; the end result of which has been a significant step forward in the way I manage communication of the Transparency Task Force. I'd highly recommend Bruce and his approach, he's a pleasure to deal with and his ideas work." 

Andy Agathangelou, Founder, Transparency Task Force

LET'S KEEP IN TOUCH

To receive discounts on workshops and consulting, exclusive access to pre-publication excepts from Bruce's book, and access to key Brand Strategy tools from his Brand Arrow consultancy, fill in your details and consent here.

Phone Number: 00 44 (0) 7782 326030    /     Email: bruce@missionbrand.co.uk