BRAND ARROW WORKSHOPS
Collaborative in development, directional in delivery, a one day workshop for your team to create
the six building blocks to define your point and make sure it hits the target
A one day workshop, where the team, working with a 3 metre Brand Arrow will develop a brand strategy that follows the Brand Arrow Framework. Collaborative in development yet directional in delivery the Brand Arrow workshop will identify the following six key building blocks:
Vision: Defining your destination - where you are headed
Positioning: Describing the essence of your organization
Proposition: Communicating that essence to your audiences
Values: Capturing your character in six words
Audience: Defining who to, and who not to, engage with
Key Messaging: creating the most powerful hierarchy of messages
This will ensure that all your sales and marketing will have the maximum impact because all will be working together to fire your brand into the hearts of your audience.
To explore how a Brand Arrow workshop would work for you and your team, drop Bruce a line here.
"Extremely inclusive, allowed everyone to have a voice, feel comfortable in their opinions and come to a brand strategy that everyone was happy with."
"Unravelled our inner identity and helped us to discover who we are and who we want to be in the future."
"Really informative, engaging and enjoyable experience. The Brand Arrow workshop helped to give clarity across the whole company."
CLICK HERE TO DOWNLOAD YOUR FREE BRAND ARROW CHART
(Every reader of 'What’s Your Point?’ can download a copy of the Brand Arrow Workshop chart by using the ISBN code found on the second page of the book as the password.)
(PLEASE ENTER THE NUMBER ONLY WITHOUT HYPHENS)